There’s an age-old practice by conservatives in the publishing industry, and it goes like this: Nobody but the biggest names in that sphere (Rush Limbaugh, Sean Hannity, etc) has the kind of built-in audience for their books that can land them on the New York Times Bestsellers list, because it’s measured by book sales. And if we’re being completely honest, most conservative pundits think that they’re intellectuals and do not understand that most conservative VOTERS don’t actually read all that much.
So if you don’t have a title like Why Liberals Suck And What You Can Do About It, or maybe They’re Coming For Your Guns, But If They Enter Your House You Can Shoot Them In The Face, you’re really not going to sell that many books — certainly not enough to end up on the NYT Bestsellers list. And really, if you don’t end up on that list, you’re not going to sell many books. It’s a vicious cycle.
So the trick is, these guys are already rich from TV or whatever, and the book is just so people will “take them seriously” (we never will, morons), so people like Bill O’Reilly and Michael Savage and any other shock value conservative entertainer who writes a book will just buy copies of their own book to drive it up the NYT list. It’s not genius, but it serves its purpose.
You know what IS kind of genius, though? Using other people’s money to buy your own book. And that’s exactly what the Trump campaign is doing for Donald Trump, Jr. right now, after the release of his book Triggered: How the Left Thrives on Hate and Wants to Silence Us.
Masking the operation under the guise of another “contest” (that no one ever seems to win) in which a campaign contribution gets you a chance to win a signed copy of Don Jr.’s book, the Trump campaign is buying the books with donation money, and then turning around and adding Junior’s signature and re-selling them back to donors in return for even MORE donation money.
From: Donald Trump Jr.
Preheader: The Left doesn’t want you to read this book. pic.twitter.com/fdCnotlr76
— Trump Fundraising Emails (@TrumpEmail) November 5, 2019
It’s not a new trick, but it’s being used in a new way. And it’s par for the course for the Trump campaign.
Featured image via screen capture
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